In un-posed photography the subjects present a fluid situation, whatever they do is without guidance from the photographer, certain moments will make better pictures than others, more dynamic, graphic, unusual etc
The moment does make the difference between a so-so image and a compellng one. The great French reportage photographer Henri Cartier Bresson coined the phrase 'the decisive moment' to describe this key quality in a photograph. In his 1952 book of the same name, he defined it as 'the simultaneous recognition, in a fraction of a second, of the significance of an event s well as th precise organistion fo forms which gives that event its proper expression'. The moment normally hinges on what your subject is doing - the most striking expression, or action, or getsture - but in other situations it might depend more on how you choose to frame the composition.
Henri Cartier Bresson - 'the decisive moment'
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